Marketing Sherpa published an interesting case study of how Wine Enthusiast's ecommerce team (Wine Express) were able to raise revenue by 69% by increasing the frequency of their email campaign.
SUMMARY: Email promotions are the bread and butter of many ecommerce sites. But how can you increase the frequency of your promotions without causing a backlash from your subscribers?
Read how a wine marketer increased a weekly email promotion to a daily promotion -- boosting its frequency 400% -- without upsetting their list. Revenue generated through email has since increased 69%, and is now over 50% of total revenue.
http://www.marketingsherpa.com/article.php?ident=31255 Open Access this week only.