Wine Express email marketing case study

May 27, 2009

Marketing Sherpa published an interesting case study of how Wine Enthusiast's ecommerce team (Wine Express) were able to raise revenue by 69% by increasing the frequency of their email campaign.

SUMMARY: Email promotions are the bread and butter of many ecommerce sites. But how can you increase the frequency of your promotions without causing a backlash from your subscribers? 

Read how a wine marketer increased a weekly email promotion to a daily promotion -- boosting its frequency 400% -- without upsetting their list. Revenue generated through email has since increased 69%, and is now over 50% of total revenue. Open Access this week only.

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