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Tel : 617-864-1677

84 Sherman Street Cambridge, MA 02140

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An Interview with Tom Wark of the National Association of Wine Retailers (NAWR)

May 18, 2017

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Advertising Spirits and Beer on Google Adwords

December 16, 2008

Google announced recently that they have changed their policy on advertising for Beer and Spirits. In the past you have only been able to advertise Wine on the right column of the Google main search results page. In the Fall Google opened their policy to all Beer advertising and just annouced that Spirits can be advertised but only indirectly. However, you can only advertise Spirits if you promote recipes and brand messages rather than directly promote the product for sale.
http://adwords.blogspot.com/2008/12/update-to-adwords-alcohol-policy.html

As a related issue, we have been hearing reports of telemarketers who represent themselves as calling from Google selling advertising services to our stores. They have been saying that Wine can now be advertised on Google, but it has been possible to advertise Wine on Google for years. These calls sound very suspicious to us and we want to warn you about possible misleading pitches from them.

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