July 11, 2013

Earlier today, our friends at Vin65, a subsidiary of Wine Direct and VinTank, two companies at the forefront of digital strategy and commerce in the wine industry, announced a partnership.  The aim is to integrate their respective technologies to help wineries better u...

June 13, 2012

I was recently asked what practical advice I would give an audience of wine store owners who want to use social media campaigns to increase sales. My response was not to bother, which reflected the experience of the retailers in the room, none of whom had an eCommerce...

December 12, 2011

A recent column explored the potential impact of social media on retail by describing campaigns designed to take advantage of customers’ activity on Facebook. The goal was to leverage social interactions to amplify a positive shopping experience across their network. W...

September 14, 2011

It has been 18 months since Facebook first allowed us to “Like” websites or products on other sites and broadcast that vote to our friends on our news feed. In that short period of time Facebook has built a series of features to support retailers who aim to leverage th...

March 1, 2011

When you think of Italian wine, does wine tech and social media come to mind? If you said no, you're probably not the only one, but the Italian Trade Commission is working to change that.

For 3 years running, the Italian Trade Commission has hosted the largest Italian w...

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