May 12, 2016

Years ago, when most wine and spirits stores started to build websites to sell their product online, the impetus was to get new direct sales from wherever possible--often from outside their local market.  Businesses would even set up sites that were distinctly branded...

May 7, 2016

Before any business decides to build an eCommerce website, one of the most important questions they consider is if the project will be worth the costs.  When compared to building a simple content site on a platform like Wix or Squarespace, eCommerce solutions cost more...

January 25, 2016

In the beverage industry, January is a good time to reboot, reorganize and take stock of things that are done well and those that can be improved upon. While each store should assess and benchmark their own individual performance, we conducted a study of site performan...

September 19, 2014

For well over a decade, Wine-Searcher has provided arguably the most effective marketplace to buy and sell wine online.  Consumers can search, locate items, and ultimately connect with wine retailer websites where they can purchase.  From the retailer's perspective, Wi...

August 15, 2014

If you’re investing money in a Wine-Searcher sponsorship or with cost-per-click (CPC) sites you probably want to know your return on the investment (ROI).  Luckily, we create and integrate Google Analytics (GA) accounts with all sites on our network so you can make the...

January 17, 2014

Selling wine online can be a challenging proposition, but the stores experiencing the most long-term success have found ways to access a steady stream of new clients while cultivating repeat business.  As more licensed retailers enter the market, organic search traffic...

June 13, 2013

In his classic text on the history of California wine, Leon Adams described the cycles of boom and bust that characterized the early days of that state’s budding wine industry. Sometimes it feels like he might as well have been discussing the options for selling wine o...

May 13, 2013

Today few people raise an eyebrow at the thought of selling or purchasing wine online. Some of the largest online retailers' websites have served consumers for over a decade and a half. A quick scan at Wine-Searcher.com also reveals there are now over 12,000 outlets in...

October 19, 2012

Around this time every year we review the results of our benchmarking report which shows how retailer websites on the Bevsites eCommerce platforms have fared over the past year. Looking to share useful insights we characterize the differences at stores that grew signif...

July 17, 2012

Last month, without much notice, Google dropped all wine, beer and liquor from their product listing service. This move was in connection with a change to their free Google Product Search service which is becoming a paid advertising service called Google Shopping. Goog...

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