August 15, 2014

If you’re investing money in a Wine-Searcher sponsorship or with cost-per-click (CPC) sites you probably want to know your return on the investment (ROI).  Luckily, we create and integrate Google Analytics (GA) accounts with all sites on our network so you can make the...

November 21, 2013

It's come to our attention that in your Google Analytics accounts you'll see some new sections for "demographics" and "interests".  If you click on these sections, which are intended to show more personal information about site users (e.g. age, gender, etc., you'll not...

June 13, 2012

I was recently asked what practical advice I would give an audience of wine store owners who want to use social media campaigns to increase sales. My response was not to bother, which reflected the experience of the retailers in the room, none of whom had an eCommerce...

January 17, 2012

Every year we review benchmark indicators for the retailer ecommerce websites we support.  This is a valuable routine for us to catch outliers who are lagging, stores that should be doing better than their performance suggests.  We need to find out whether the problem...

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