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© 2019 Beverage Media Group

Tel : 617-864-1677

84 Sherman Street Cambridge, MA 02140

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October 27, 2016

By the time you read this, the window for making large-scale changes to your digital presence or online marketing strategy will be nearly closed.  That said, for businesses keen on making adjustments to impact their online sales this holiday season, there are a number...

April 28, 2014

We are pleased to announce a promotion to all our stores pairing Wine Alert with Google Shopping. We normally charge $75 and $50/month for these services, respectively, but we are happy to offer you both services for $50/month (plus a one-time start-up fee for Google S...

June 13, 2013

In his classic text on the history of California wine, Leon Adams described the cycles of boom and bust that characterized the early days of that state’s budding wine industry. Sometimes it feels like he might as well have been discussing the options for selling wine o...

March 13, 2013

It wasn't so long ago that wine stores could afford to be complacent about their websites. Online traffic would likely find them from a product search on a search engine or wine directory site, competition wasn't too bad and Google Product listings were free. It was te...

October 19, 2012

Around this time every year we review the results of our benchmarking report which shows how retailer websites on the Bevsites eCommerce platforms have fared over the past year. Looking to share useful insights we characterize the differences at stores that grew signif...

September 20, 2012

The online selling of products appears to be entering a new period of maturity where it can no longer fly under the radar. Two recent events have highlighted that eCommerce has become a significant part of consumer activity in the US. The first is that Amazon has agree...

July 17, 2012

Last month, without much notice, Google dropped all wine, beer and liquor from their product listing service. This move was in connection with a change to their free Google Product Search service which is becoming a paid advertising service called Google Shopping. Goog...

June 28, 2012

As of this morning Google has removed all wine, beer and spirits from Google Products in preparation for the transition to Google Shopping on July 1st.  The policy reason has to do with a definition of alcohol as being "non-family safe":

May 2, 2011

Google has been in the process of making multiple changes to how they process feeds for Google Products during the last two weeks. In this time, many of you have noticed a steady drop in traffic from Google Products and we've noticed it as well. We are in the process o...

September 10, 2010

As you know, we set up product feeds for Google so that all of your wines are search-able on Google Products. This week, we started getting more rejected items than the norm and I was quite curious why that was. After taking a look, it seems as though Google has decide...

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