October 27, 2016

By the time you read this, the window for making large-scale changes to your digital presence or online marketing strategy will be nearly closed.  That said, for businesses keen on making adjustments to impact their online sales this holiday season, there are a number...

June 13, 2012

I was recently asked what practical advice I would give an audience of wine store owners who want to use social media campaigns to increase sales. My response was not to bother, which reflected the experience of the retailers in the room, none of whom had an eCommerce...

October 15, 2011

As we enter the holiday season retailers are struggling to keep up with the constantly evolving online consumer. The challenge used to be how a retailer could maintain a consistent experience in the store and on the web, with email marketing and print ads. Now those cu...

September 14, 2011

It has been 18 months since Facebook first allowed us to “Like” websites or products on other sites and broadcast that vote to our friends on our news feed. In that short period of time Facebook has built a series of features to support retailers who aim to leverage th...

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