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© 2019 Beverage Media Group

Tel : 617-864-1677

84 Sherman Street Cambridge, MA 02140

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March 8, 2017

At the end of each year we like to review the performance of the 200+ eCommerce websites on the BevSites platform and share some highlighted insights.  This has become increasingly challenging for the past 4 years as the average traffic, sales, and cancellation rates h...

October 27, 2016

By the time you read this, the window for making large-scale changes to your digital presence or online marketing strategy will be nearly closed.  That said, for businesses keen on making adjustments to impact their online sales this holiday season, there are a number...

May 7, 2016

Before any business decides to build an eCommerce website, one of the most important questions they consider is if the project will be worth the costs.  When compared to building a simple content site on a platform like Wix or Squarespace, eCommerce solutions cost more...

September 19, 2014

For well over a decade, Wine-Searcher has provided arguably the most effective marketplace to buy and sell wine online.  Consumers can search, locate items, and ultimately connect with wine retailer websites where they can purchase.  From the retailer's perspective, Wi...

September 16, 2013

Should unlicensed marketers profit from the sale of wine?

 

Advertising online is an important part of any serious online retailer’s marketing mix. The options for a store start with the major search engines, but search marketing can be an expensive choice as the competi...

March 13, 2013

It wasn't so long ago that wine stores could afford to be complacent about their websites. Online traffic would likely find them from a product search on a search engine or wine directory site, competition wasn't too bad and Google Product listings were free. It was te...

February 21, 2013

We have been having a problem with Amazon regarding the following products:


·         Tequila in gun shaped bottles, including: Old Carbine, AK-T, Caliber, Hijos
·         Any product with “moonshine” in the title...

October 23, 2012

In preparing for today's webinar, we came across this fantastic infographic regarding search engine optimization (SEO).  It's worth noting that this chart is about one year old and that Google et al. are constantly updating their search ranking algorithm.  However, thi...

July 17, 2012

Last month, without much notice, Google dropped all wine, beer and liquor from their product listing service. This move was in connection with a change to their free Google Product Search service which is becoming a paid advertising service called Google Shopping. Goog...

June 28, 2012

As of this morning Google has removed all wine, beer and spirits from Google Products in preparation for the transition to Google Shopping on July 1st.  The policy reason has to do with a definition of alcohol as being "non-family safe": http://support.google.com/merch...

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