August 18, 2017

After the June announcement that Amazon is in the process of acquiring Whole Foods, with the exception of a provocatively-titled article by Brad Rosen, CEO of Drync, “Did Amazon Just Kill Liquor Retail As We Know It?”, there was not much speculation about how this acqu...

September 16, 2013

Should unlicensed marketers profit from the sale of wine?

 

Advertising online is an important part of any serious online retailer’s marketing mix. The options for a store start with the major search engines, but search marketing can be an expensive choice as the competi...

June 13, 2013

In his classic text on the history of California wine, Leon Adams described the cycles of boom and bust that characterized the early days of that state’s budding wine industry. Sometimes it feels like he might as well have been discussing the options for selling wine o...

March 13, 2013

It wasn't so long ago that wine stores could afford to be complacent about their websites. Online traffic would likely find them from a product search on a search engine or wine directory site, competition wasn't too bad and Google Product listings were free. It was te...

February 21, 2013

We have been having a problem with Amazon regarding the following products:


·         Tequila in gun shaped bottles, including: Old Carbine, AK-T, Caliber, Hijos
·         Any product with “moonshine” in the title...

February 13, 2013

The State Liquor Authority of NY is preparing a new set of guidelines that could have national implications for how wine is sold online. While the jurisdiction of the SLA is limited to licensed wholesalers, retailers and restaurants, the issue at hand is how unlicensed...

October 19, 2012

Around this time every year we review the results of our benchmarking report which shows how retailer websites on the Bevsites eCommerce platforms have fared over the past year. Looking to share useful insights we characterize the differences at stores that grew signif...

September 20, 2012

The online selling of products appears to be entering a new period of maturity where it can no longer fly under the radar. Two recent events have highlighted that eCommerce has become a significant part of consumer activity in the US. The first is that Amazon has agree...

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