By the time you read this, the window for making large-scale changes to your digital presence or online marketing strategy will be nearly closed. That said, for businesses keen on making adjustments to impact their online sales this holiday season, there are a number of product marketing services (often referred to as “product feeds”) that can be implemented quickly to create immediate impacts on website sales. Wine-Searcher as a Starting Point Most stores selling wine onlin
For well over a decade, Wine-Searcher has provided arguably the most effective marketplace to buy and sell wine online. Consumers can search, locate items, and ultimately connect with wine retailer websites where they can purchase. From the retailer's perspective, Wine-Searcher also delivers typically a higher conversion rate (click-thru traffic that leads to sales) than other website referrers. The $400 Question
When it comes to listing products with Wine-Searcher, stores
Given the state of the US economy retailers are more than a little anxious that this upcoming holiday season will provide a much needed lift in sales. Somewhat ominously the NRF is expecting season sales to be little more than “average with a predicted 2.8% increase over last year. Meanwhile, comScore expects eCommerce spending to grow by 13% an increase largely attributed to more online buyers. Once again the growth opportunity appears to be with eCommerce; however this broa
There have been a few changes since we last presented some options for marketing your websites.
Vinquire, the wine directory website has begun offering a Sponsored Results service similar to WineZap's Featured Merchant program. In the past 6 months we have noticed that referral traffic from Vinquire has grown to the point that it is usually greater than Snooth. We have negotiated a trial period rate for our stores of 15 cents/click for the first 3 months. After this the rat