If you have maintained a website for some time you may have had a vendor approach you at some point offering services around search engine optimization (SEO). The main objective of this service is to increase your business's online visibility in relevant search engine queries (i.e. “get to the top of Google's results”). Generally speaking, these services can help your site gain additional traffic. However, at the same time if you begin working with a vendor it's important
If you have a website, and you've either conducted research on how to market your store online or have spoken with someone on the subject, it's likely you've come across the term “search engine optimization” (SEO). In short, SEO refers to the various facets of your site that make it attractive to search engines, who, in turn, make it easier for users to find you through relevant searches. Optimizing this aspect of your website as much as possible can be a murky process.
In preparing for today's webinar, we came across this fantastic infographic regarding search engine optimization (SEO). It's worth noting that this chart is about one year old and that Google et al. are constantly updating their search ranking algorithm. However, this graph does an excellent job at showing the vast variety of factors in play. Kudos to the guys at SearchEngineLand.com and their partners below! Click here to view the full version of the graphic below with mo
In the early 1980's Walmart famously introduced barcode scanners in their stores to speed up the checkout process. Back then only 45% of their most successful products carried UPC codes. After successful tests with this new technology Walmart leveraged their market clout to require all their distributors and suppliers to supply UPC codes with their products. Before long everyone who touched the Walmart ecosystem including their competitors had adopted UPC codes and we entered