At the end of each year we review the performance of the eCommerce websites on our retailer network in order to try and understand how selling wine online is trending and changing. This year, in addition to looking at general traffic and transaction data, we have started to look more closely at how and why certain types of promotions generate more sales than others. FREE SHIPPING DOMINATES The clear winner in our study was free shipping. On average, pages featuring free shi
Promote your Seasonal Selections Old and irrelevant promotions will drive customers away when your website looks like it hasn’t been updated in months. It’s important to keep your customers in mind all year round, especially during seasonal transitions. To avoid your website becoming stale, update your promotions frequently with a mixture of seasonal products.
These updates should occur in the most prominent areas of your homepage design. Promo groups are an easy way to
If Charles Dickens were in the wine business today, perhaps he would agree that these are the best of times and the worst of times. The economic downturn, now well into its third year, hangs heavily on consumer confidence. And yet the wine market continues to grow impressively, with the U.S. recently marking its 18th straight year of growth and officially earning the title (albeit largely symbolic) of #1 wine-drinking country in the world. But national trends and stats don't