By the time you read this, the window for making large-scale changes to your digital presence or online marketing strategy will be nearly closed. That said, for businesses keen on making adjustments to impact their online sales this holiday season, there are a number of product marketing services (often referred to as “product feeds”) that can be implemented quickly to create immediate impacts on website sales. Wine-Searcher as a Starting Point Most stores selling wine onlin

In his classic text on the history of California wine, Leon Adams described the cycles of boom and bust that characterized the early days of that state’s budding wine industry. Sometimes it feels like he might as well have been discussing the options for selling wine online for retail stores. Recent changes in the available marketing options for wine stores have some wondering if recent years were part a boom cycle that is coming to an end. Last summer Google pulled the plug

On Friday April 10th Dorothy Gaiter and John Brecher turned their attention to all that is wrong with ecommerce wine websites with the following Article: What's Wrong with Wine on the Web http://online.wsj.com/article/SB123939668806909355.html Some stores have asked for my take on the complaints about "Phantom inventory". There has been a growing push back against virtual inventory recently, largely from a retailer in NYC who has been trying to get Wine-Searcher to remov