At the end of each year we like to review the performance of the 200+ eCommerce websites on the BevSites platform and share some highlighted insights. This has become increasingly challenging for the past 4 years as the average traffic, sales, and cancellation rates have hardly increased or decreased. Yet while the standby metrics suggest little shifted, we can point to a number of major changes in selling wine online between 2013 and 2016 (such as in interstate shipping re

At the end of each year we review the performance of the eCommerce websites on our retailer network in order to try and understand how selling wine online is trending and changing. This year, in addition to looking at general traffic and transaction data, we have started to look more closely at how and why certain types of promotions generate more sales than others. FREE SHIPPING DOMINATES The clear winner in our study was free shipping. On average, pages featuring free shi