If you’re investing money in a Wine-Searcher sponsorship or with cost-per-click (CPC) sites you probably want to know your return on the investment (ROI). Luckily, we create and integrate Google Analytics (GA) accounts with all sites on our network so you can make these assessments. If you’re not sure what your Google Analytics log-in is, please reach out to us and we can provide you with credentials. There are many different pieces of information you can look up in GA, but
It's come to our attention that in your Google Analytics accounts you'll see some new sections for "demographics" and "interests". If you click on these sections, which are intended to show more personal information about site users (e.g. age, gender, etc., you'll notice that the data doesn't populate. Google Analytics is looking for a different version of the tracking code.
This new version of the code only relates to particular Google accounts. It is specifically desig
I was recently asked what practical advice I would give an audience of wine store owners who want to use social media campaigns to increase sales. My response was not to bother, which reflected the experience of the retailers in the room, none of whom had an eCommerce website. My answer shocked me a little as I’ve had great experiences using social media, but from a practical perspective I recognize that the measurable impact of social media for a retail store is pretty small
Every year we review benchmark indicators for the retailer ecommerce websites we support. This is a valuable routine for us to catch outliers who are lagging, stores that should be doing better than their performance suggests. We need to find out whether the problem is technical or design related, or it might concern store personnel or a lack of focus by the store. Reviewing these indicators we advise stores where they sit vis-a-vis their peers and make recommendations for