By the time you read this, the window for making large-scale changes to your digital presence or online marketing strategy will be nearly closed. That said, for businesses keen on making adjustments to impact their online sales this holiday season, there are a number of product marketing services (often referred to as “product feeds”) that can be implemented quickly to create immediate impacts on website sales. Wine-Searcher as a Starting Point Most stores selling wine onlin

I was recently asked what practical advice I would give an audience of wine store owners who want to use social media campaigns to increase sales. My response was not to bother, which reflected the experience of the retailers in the room, none of whom had an eCommerce website. My answer shocked me a little as I’ve had great experiences using social media, but from a practical perspective I recognize that the measurable impact of social media for a retail store is pretty small

As we enter the holiday season retailers are struggling to keep up with the constantly evolving online consumer. The challenge used to be how a retailer could maintain a consistent experience in the store and on the web, with email marketing and print ads. Now those customers spend their time on even more channels like the social media sites, and much of their web activity might be on a mobile device. They have access to retailers on those channels and stores want to make sur

It has been 18 months since Facebook first allowed us to “Like” websites or products on other sites and broadcast that vote to our friends on our news feed. In that short period of time Facebook has built a series of features to support retailers who aim to leverage the power of that social network. While social commerce has been with us online since Amazon first promoted consumer reviews almost 15 years ago, the scale and stickiness of Facebook has made harnessing the news