Hello everyone! For the past six months, we've been rather busy cracking away at a few new system features that are now available on the platform. Yet, while we've gotten some fun things accomplished, we realize that we haven't been very good at communicating their availability to stores. In an effort to overcome that, we're sending this e-mail (and others in the future) to announce these features. Mobile-Optimized Design When you view a given website on a smart phone, in som
A report from the Pew Internet Project last year confirmed that email is still the top online activity and is nearly universal among adult users. It is still the most reliable channel for reaching customers and offers an unmatched rate of delivery. However, Julie Katz at Forrester Research cautions about the potential for abuse when email is used to ”deliver fast relief to marketers looking for short-term boosts.” As we move into the holiday season it can be tempting to over-
Marketing Sherpa published an interesting case study of how Wine Enthusiast's ecommerce team (Wine Express) were able to raise revenue by 69% by increasing the frequency of their email campaign.
SUMMARY: Email promotions are the bread and butter of many ecommerce sites. But how can you increase the frequency of your promotions without causing a backlash from your subscribers?
Read how a wine marketer increased a weekly email promotion to a daily promotion -- boosting its