At the end of each year we review the performance of the eCommerce websites on our retailer network in order to try and understand how selling wine online is trending and changing. This year, in addition to looking at general traffic and transaction data, we have started to look more closely at how and why certain types of promotions generate more sales than others. FREE SHIPPING DOMINATES The clear winner in our study was free shipping. On average, pages featuring free shi

Today few people raise an eyebrow at the thought of selling or purchasing wine online. Some of the largest online retailers' websites have served consumers for over a decade and a half. A quick scan at Wine-Searcher.com also reveals there are now over 12,000 outlets in the United States showcasing their products online. The increasing saturation of wine stores online may be worrisome to some retailers. With more competitors nationwide, consumers outside of your market have a

In preparing for today's webinar, we came across this fantastic infographic regarding search engine optimization (SEO). It's worth noting that this chart is about one year old and that Google et al. are constantly updating their search ranking algorithm. However, this graph does an excellent job at showing the vast variety of factors in play. Kudos to the guys at SearchEngineLand.com and their partners below! Click here to view the full version of the graphic below with mo

Every year we review benchmark indicators for the retailer ecommerce websites we support. This is a valuable routine for us to catch outliers who are lagging, stores that should be doing better than their performance suggests. We need to find out whether the problem is technical or design related, or it might concern store personnel or a lack of focus by the store. Reviewing these indicators we advise stores where they sit vis-a-vis their peers and make recommendations for