Our review of NRF 2017 for the wine and spirits trade, including a list of our 5 favorite vendor interactions.

To sell more wine and stand out in a crowded field you need to provide your customers with a positive shopping experience. Most businesses take this to heart and in a survey of “consumer brands” 81% say they have a working holistic view of their customers? But in the same study only 37% of consumers say their favorite retailer understands them? As much as these businesses think they know their audience, their customers are saying that doesn’t match their reality. This custome

Today few people raise an eyebrow at the thought of selling or purchasing wine online. Some of the largest online retailers' websites have served consumers for over a decade and a half. A quick scan at Wine-Searcher.com also reveals there are now over 12,000 outlets in the United States showcasing their products online. The increasing saturation of wine stores online may be worrisome to some retailers. With more competitors nationwide, consumers outside of your market have a