In preparing for today's webinar, we came across this fantastic infographic regarding search engine optimization (SEO). It's worth noting that this chart is about one year old and that Google et al. are constantly updating their search ranking algorithm. However, this graph does an excellent job at showing the vast variety of factors in play. Kudos to the guys at SearchEngineLand.com and their partners below! Click here to view the full version of the graphic below with mo
There was a time when moving online for a wine store would lead to a lift in business based solely on the strength of the store's inventory and pricing. However the online wine marketplace has been an increasingly competitive space for several years now. These days few stores are satisfied with the incremental sales that come with little effort. Stores are learning the discipline of sending regular email campaigns, they are being featured on wine directories, they write blo
A review of the About Us pages on our retailer websites revealed that about a third show little more than contact information. For first time visitors to your website this is a popular first step in establishing that the store they want to shop with is a legitimate business.
While this task was probably not a priority when you first launched your website you could be missing an opportunity with prospective customers by not having a well written About Us page. I also know s