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BevSites - A Division of Beverage Medi Group

Clarity in Hindsight - 2016 Traffic & Sales Data Hold Helpful Clues

At the end of each year we like to review the performance of the 200+ eCommerce websites on the BevSites platform and share some highlighted insights. This has become increasingly challenging for the past 4 years as the average traffic, sales, and cancellation rates have hardly increased or decreased. Yet while the standby metrics suggest little shifted, we can point to a number of major changes in selling wine online between 2013 and 2016 (such as in interstate shipping re

Retailers Respond to a Changed Landscape

Around this time every year we review the results of our benchmarking report which shows how retailer websites on the Bevsites eCommerce platforms have fared over the past year. Looking to share useful insights we characterize the differences at stores that grew significantly or sustained sizeable sales with their online business. Previous articles have described the archetypes of The Coaster and The Priest, and descriptions of the paths different stores have taken to the top

Key Transitions in the Growth of a Wine Store Website

Every year we review benchmark indicators for the retailer ecommerce websites we support. This is a valuable routine for us to catch outliers who are lagging, stores that should be doing better than their performance suggests. We need to find out whether the problem is technical or design related, or it might concern store personnel or a lack of focus by the store. Reviewing these indicators we advise stores where they sit vis-a-vis their peers and make recommendations for

As Online Wine Sales Grow So Do The Challenges

Given the state of the US economy retailers are more than a little anxious that this upcoming holiday season will provide a much needed lift in sales. Somewhat ominously the NRF is expecting season sales to be little more than “average with a predicted 2.8% increase over last year. Meanwhile, comScore expects eCommerce spending to grow by 13% an increase largely attributed to more online buyers. Once again the growth opportunity appears to be with eCommerce; however this broa

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