To sell more wine and stand out in a crowded field you need to provide your customers with a positive shopping experience. Most businesses take this to heart and in a survey of “consumer brands” 81% say they have a working holistic view of their customers? But in the same study only 37% of consumers say their favorite retailer understands them? As much as these businesses think they know their audience, their customers are saying that doesn’t match their reality. This custome

Shopping carts are littering the internet; the question is whether they represent an opportunity to increase sales. This can be a charged discussion that provokes a range of strong opinions. Merchants may see the abandoned carts as representing time wasters, or as money left on the table that they should grab. Consumers either had no intention of buying something and don’t want to be hassled, or they welcome a chance to reengage with a merchant especially if offered a discoun

We hope you’re all well! In the past couple of weeks we have had a number of announcement-worthy things to occur that we wanted to share with you: Bon Voyage, Simon! As many of you know, Simon Lee has left our support/project management team as of last Friday. In the meantime, all of his e-mails will forward to the other members of the team. So if you’ve e-mailed Simon you may see Andrew Hammond or James Laurenti replying in his place. Additionally, Ian Tjornhom, our co