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March 22, 2019

Published in the July 2017 Beverage Media journal's "Talkin' Tech column

Leveraging online marketplaces to increase overall sales is not a new strategy for wine and spirits retailers.  Wine-Searcher has been “The Marketplace” for connecting consumers and retailers for 1...

August 18, 2017

After the June announcement that Amazon is in the process of acquiring Whole Foods, with the exception of a provocatively-titled article by Brad Rosen, CEO of Drync, “Did Amazon Just Kill Liquor Retail As We Know It?”, there was not much speculation about how this acqu...

May 18, 2017

Publish in the June 2017 Beverage Media journal's "Talkin' Tech column

Many of the laws that govern the retail tier were designed in the wake of prohibition with the goal of maintaining temperance. Over the past 80 years our attitudes towards alcohol have changed in way...

March 8, 2017

At the end of each year we like to review the performance of the 200+ eCommerce websites on the BevSites platform and share some highlighted insights.  This has become increasingly challenging for the past 4 years as the average traffic, sales, and cancellation rates h...

November 16, 2016

Wine stores selling online have had relatively open access to consumers in the major US wine markets, which has been a welcome addition to their local business. While some laws have been in place that should limit these shipments, there has been lax enforcement at stat...

June 13, 2016

When it comes to product attributes, wine is a particular tricky commodity.  When examining a single wine, there are many factors that consumers may want to know before making a purchase.  Most recently, one of these attributes--vintage--has been the center of a lot of...

May 25, 2016

Over the history of online wine sales, retailers have been buffeted by the policy shifts of web giants that control much of traffic from US consumers. Amazon, Google and eBay in particular have all embraced alcohol sales at some point, only to back away and ban it from...

May 12, 2016

Years ago, when most wine and spirits stores started to build websites to sell their product online, the impetus was to get new direct sales from wherever possible--often from outside their local market.  Businesses would even set up sites that were distinctly branded...

May 7, 2016

Before any business decides to build an eCommerce website, one of the most important questions they consider is if the project will be worth the costs.  When compared to building a simple content site on a platform like Wix or Squarespace, eCommerce solutions cost more...

January 25, 2016

In the beverage industry, January is a good time to reboot, reorganize and take stock of things that are done well and those that can be improved upon. While each store should assess and benchmark their own individual performance, we conducted a study of site performan...

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