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Tel : 617-864-1677

84 Sherman Street Cambridge, MA 02140

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March 22, 2019

Published in the July 2017 Beverage Media journal's "Talkin' Tech column

Leveraging online marketplaces to increase overall sales is not a new strategy for wine and spirits retailers.  Wine-Searcher has been “The Marketplace” for connecting consumers and retailers for 1...

August 18, 2017

After the June announcement that Amazon is in the process of acquiring Whole Foods, with the exception of a provocatively-titled article by Brad Rosen, CEO of Drync, “Did Amazon Just Kill Liquor Retail As We Know It?”, there was not much speculation about how this acqu...

May 15, 2015

To sell more wine and stand out in a crowded field you need to provide your customers with a positive shopping experience. Most businesses take this to heart and in a survey of “consumer brands” 81% say they have a working holistic view of their customers? But in the s...

March 16, 2015

Shopping carts are littering the internet; the question is whether they represent an opportunity to increase sales. This can be a charged discussion that provokes a range of strong opinions. Merchants may see the abandoned carts as representing time wasters, or as mone...

March 5, 2015

We hope you’re all well!  In the past couple of weeks we have had a number of announcement-worthy things to occur that we wanted to share with you:

Bon Voyage, Simon!
As many of you know, Simon Lee has left our support/project management team as of last Friday.  In th...

January 29, 2015

At the end of each year we review the performance of the eCommerce websites on our retailer network in order to try and understand how selling wine online is trending and changing.  This year, in addition to looking at general traffic and transaction data, we have star...

August 6, 2014

 

 

If you have maintained a website for some time you may have had a vendor approach you at some point offering services around search engine optimization (SEO).  The main objective of this service is to increase your business's online visibility in relevant search engi...

July 7, 2014


Promote your Seasonal Selections


Old and irrelevant promotions will drive customers away when your website looks like it hasn’t been updated in months.  It’s important to keep your customers in mind all year round, especially during seasonal transitions.  To avoid you...

June 3, 2014

Without question smartphones have radically impacted how people access the internet. Despite the fact that these devices have been available for less than a decade, today, according to Nielsen, over 60% of Americans carry a smartphone. Consequently, mobile users have b...

September 16, 2013

Should unlicensed marketers profit from the sale of wine?

 

Advertising online is an important part of any serious online retailer’s marketing mix. The options for a store start with the major search engines, but search marketing can be an expensive choice as the competi...

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