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September 18, 2019

A decision by the Supreme Court in “Byrd vs Tennessee” this past June has the potential to resurrect interstate shipping opportunities for wine stores across the country. The question is whether the support of the Court can be fully realized by stores wishing to ship a...

May 18, 2017

Publish in the June 2017 Beverage Media journal's "Talkin' Tech column

Many of the laws that govern the retail tier were designed in the wake of prohibition with the goal of maintaining temperance. Over the past 80 years our attitudes towards alcohol have changed in way...

May 25, 2016

Over the history of online wine sales, retailers have been buffeted by the policy shifts of web giants that control much of traffic from US consumers. Amazon, Google and eBay in particular have all embraced alcohol sales at some point, only to back away and ban it from...

May 15, 2015

To sell more wine and stand out in a crowded field you need to provide your customers with a positive shopping experience. Most businesses take this to heart and in a survey of “consumer brands” 81% say they have a working holistic view of their customers? But in the s...

March 16, 2015

Shopping carts are littering the internet; the question is whether they represent an opportunity to increase sales. This can be a charged discussion that provokes a range of strong opinions. Merchants may see the abandoned carts as representing time wasters, or as mone...

September 16, 2013

Should unlicensed marketers profit from the sale of wine?

 

Advertising online is an important part of any serious online retailer’s marketing mix. The options for a store start with the major search engines, but search marketing can be an expensive choice as the competi...

July 19, 2013

It was more than 15 years ago that the first order was placed online at BevNetwork.com. That was back in the heady days of the dot com bubble and online ordering in the liquor industry was maybe a little ahead of its time. Back then it didn’t seem unusual that stores w...

June 13, 2013

In his classic text on the history of California wine, Leon Adams described the cycles of boom and bust that characterized the early days of that state’s budding wine industry. Sometimes it feels like he might as well have been discussing the options for selling wine o...

March 13, 2013

It wasn't so long ago that wine stores could afford to be complacent about their websites. Online traffic would likely find them from a product search on a search engine or wine directory site, competition wasn't too bad and Google Product listings were free. It was te...

February 13, 2013

The State Liquor Authority of NY is preparing a new set of guidelines that could have national implications for how wine is sold online. While the jurisdiction of the SLA is limited to licensed wholesalers, retailers and restaurants, the issue at hand is how unlicensed...

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