In the beverage industry, January is a good time to reboot, reorganize and take stock of things that are done well and those that can be improved upon. While each store should assess and benchmark their own individual performance, we conducted a study of site performances of the 130 mature websites on our eCommerce network who utilize out-of-state shipping. Using data obtained from Google Analytics from 2014 and 2015, the median average of sales in 2014 was 75% higher than in

Payment processors, gateway providers, POS vendors, and retailers alike have scrambled since 2012, when the major U.S. credit card issuers announced their plans to implement EMV, a technical standard to transmit payment data through a computer chip (in lieu of the traditional magnetic strip). To incentivize businesses to make the change quickly, Visa, Mastercard, and other card issuers created a policy that after October 1st, 2015, in an instance of card-present fraud, which