To sell more wine and stand out in a crowded field you need to provide your customers with a positive shopping experience. Most businesses take this to heart and in a survey of “consumer brands” 81% say they have a working holistic view of their customers? But in the same study only 37% of consumers say their favorite retailer understands them? As much as these businesses think they know their audience, their customers are saying that doesn’t match their reality. This custome