For well over a decade, Wine-Searcher has provided arguably the most effective marketplace to buy and sell wine online. Consumers can search, locate items, and ultimately connect with wine retailer websites where they can purchase. From the retailer's perspective, Wine-Searcher also delivers typically a higher conversion rate (click-thru traffic that leads to sales) than other website referrers. The $400 Question When it comes to listing products with Wine-Searcher, stores