Third Party Wild Cards
Should unlicensed marketers profit from the sale of wine? Advertising online is an important part of any serious online retailer’s marketing mix. The options for a store start with the major search engines, but search marketing can be an expensive choice as the competition for keywords is intense. Increasingly niche websites are opening up where entrepreneurs have developed an audience and will happily help a store sell them wine. So far so good, and clearly marketers can hel