In the early 1980's Walmart famously introduced barcode scanners in their stores to speed up the checkout process. Back then only 45% of their most successful products carried UPC codes. After successful tests with this new technology Walmart leveraged their market clout to require all their distributors and suppliers to supply UPC codes with their products. Before long everyone who touched the Walmart ecosystem including their competitors had adopted UPC codes and we entered

Google has been in the process of making multiple changes to how they process feeds for Google Products during the last two weeks. In this time, many of you have noticed a steady drop in traffic from Google Products and we've noticed it as well. We are in the process of making changes to the feeds that we send Google on a daily basis to combat this drop in traffic. We are learning more each week and adjusting the feeds as necessary. Much like when Google's organic search ge