The Impact of the Internet (to date) on the Liquor Industry
The landscape of this industry has changed pretty significantly in the past 10 to 15 years, since the first websites started to appear. Most every corner of the business now interacts with the internet to give improved product quality, more efficient supply chains, and improved consumer access to products. Following the direction of [...]
Is It Legal to Sell Wine You Don’t Own?
The concept of “just-in-time” inventory has become a hot button issue in the wine trade recently. Businesses that sell wines they don’t physically own have been attracting attention from state regulators, and other areas of the trade. The California Alcoholic Beverage Control (CA-ABC) issued an advisory earlier this year that has had an impact on [...]
Does it Exist and is it Priced Too Low?
Ever since it launched as a bookseller in 1995, Amazon.com has been relentless in its quest to squeeze efficiencies from the fulfillment of online orders. One way they do this is to have distributors drop ship specific orders directly to consumers, working from a selection of inventory that Amazon does not keep in stock. As [...]
The Long Tail isn’t Yellow
Not so long ago it used to be that most everyone in this country watched a similar selection of videos, read the same bestseller books and drank the same wines. After all these are the products that are widely available; the critically acclaimed items that retailers can expect to generate the bulk of their [...]
Increase Your Selection Without Owning Additional Stock
How often do customers ask you for a product that you don't carry? My bet is that this happens pretty regularly. You probably look up the request in the Beverage Journal so you can give your customer a price based on the current frontline. Often you know the product and for one [...]