The Impact of the Internet (to date) on the Liquor Industry
The landscape of this industry has changed pretty significantly in the past 10 to 15 years, since the first websites started to appear. Most every corner of the business now interacts with the internet to give improved product quality, more efficient supply chains, and improved consumer access to products. Following the direction of [...]
Supporting the Mobile Co-Pilot
In the build-up to the holiday season last year there was a lot of excitement about social commerce and how Facebook’s enormous user base was going to become a new force in the season’s retail business. Once the dust settled however, it turned out that social media didn’t have quite the direct impact some had [...]
Chasing the Omni-Present Consumer
As we enter the holiday season retailers are struggling to keep up with the constantly evolving online consumer. The challenge used to be how a retailer could maintain a consistent experience in the store and on the web, with email marketing and print ads. Now those customers spend their time on even more channels like [...]
The Local and Mobile Future of eCommerce
As consumers have embraced the Internet and incorporated it into their lives a funny thing has happened: shopping at local stores is more likely to start online. Back in 2006 about 16% of in-store retail sales were started online and Forrester Research predicted that by 2012 that number would grow to 38%. Add to that [...]