Raising the Bar on Retailer Ecommerce

Over the past five years there has been a significant shift in the way we use the Internet. We have heightened expectations and want to interact with websites in different ways. The biggest trend that has impacted behavior is the growth of social media. The Pew Internet Project reports that 35% of adults [...]

New Directions in Wine Writing

It is sad to watch the demise of prominent local newspapers as they struggle to respond to the threat of the Internet. With newsstand sales and subscriptions way down, Rupert Murdoch announced plans to generate revenue by charging for online access to his newspapers, effectively hiding his content from search engines. In a similar move [...]

Social Networking for Wine Sales Online

Eighteen months ago this column described social media as the second wave of the Internet and gave some examples of tools that were being used to create opportunities for selling wine. Some of the early examples have become largely irrelevant or have become the home of a specific niche. Other new tools have come to [...]

Recent Updates

• Winery Ecommerce Points to Trends for Retailer Websites
• Design Choices that can Set Your Wine Store Apart
• An Ounce of Compliance is worth a Pound of Data Breach Cleanup
• Searching for the Intended Result
• What Exactly are the Rules for Collecting Emails?
• The Complications of Operating a Low Margin, High Volume Online Wine Store
• Why Reinvent the Wheel? Sticking with an Industry Specific Solution for your Retailer Website
• The Grape Identity Crisis
• If You Build It, Will They Come?: Creating a Successful Retail Wine Site
• Have you talked to your Wholesaler about Interstate Shipping?
• Virtual Vino session at Vino 2010 (Feb 4)
• The Difficulty of Obtaining Wine Content