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If You Build It, Will They Come?: Creating a Successful Retail Wine Site

Before I start this post, let me introduce myself.  My name is James Laurenti, and I’m the primary point person at BevSites for new stores going through the web development process.  I’m also one of the key people that support our sites once they’ve launched.  Prior to my work here, I’ve spent the greater portion [...]

Wine Express email marketing case study

Marketing Sherpa published an interesting case study of how Wine Enthusiast’s ecommerce team (Wine Express) were able to raise revenue by 69% by increasing the frequency of their email campaign.
SUMMARY: Email promotions are the bread and butter of many ecommerce sites. But how can you increase the frequency of your promotions without causing a backlash [...]

A Predictable Investment in eCommerce

There is ample evidence that the economy is having an impact on retail trade. Retailers across the spectrum describe double-digit declines in sales while profits have been squeezed by the deep discounting used to attract customers. However, in contrast to these harrowing tales, come the reports that wine sales are actually up at retail while [...]

Five Stages of Growth for an Online Wine Store

Given concerns this year about economic uncertainty, the holiday season for retailers is being watched very closely. In general off-premise wine sales have not suffered the hardships that restaurants are currently enduring, but poor performance in late November and December can completely undermine what may have been a moderately successful year. As stores seek to [...]