Where’s My Stuff? Why Constant Clarity on Order Status is a Valuable Commodity
It’s been almost a month now since I placed the order. It seemed to go off without a hitch and the e-commerce retailer inspired confidence they could ship to Massachusetts by partnering with a local retailer for fulfillment. I received a confirmation E-mail shortly after placing the order, and thennothing. The two bottles of premium [...]
Sweating the Details Page
A few months ago we talked about design choices that will set your website apart. Among the opportunities for creating a good impression we mentioned the increased expectations for the Item Detail page. The general rule for this page is to provide as much information as possible; however the resulting explosion of content has [...]
Design Choices that can Set Your Wine Store Apart
Recently a store owner told me all other wine store websites look the same; we want our design to stand out as being different. To be honest this statement made me a little nervous. Unless the store has a very clear idea of what different means, or has experience with a designer [...]
A Design Dilemma: Attracting New Prospects while Staying Focused on your Niche
A common dilemma that stores face when designing a website is to balance a desire to present something for everyone, with a focus on the value you offer to your target audience. If your focus is too narrow you worry it could take a long time to find customers who are interested in your offer. [...]
Designing your Future
Do you consider design to be a key factor in determining the success of you liquor store? It's more likely the convenience of your location, or a reputation for a reliable selection have been bigger factors than the use of design in your store. There are plenty of examples of successful liquor stores [...]