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The Grape Identity Crisis

In the past month, I’ve been doing some work with our master grape list. I knew it was a super huge task, but the more I learned and dove into it, the bigger the project revealed itself to be. One of the huge issues with keeping content about wines clean and streamlined is that there [...]

The Difficulty of Obtaining Wine Content

First off, let me introduce myself. My name is Amanda Maynard and I’m the newest member to the BevSites office in Cambridge, MA. My job includes a number of duties, but here are a few of the biggies: content collection, matching from our database to store inventory for websites on our system, managing new sites [...]

Wine Information: from Scarcity to Abundance

If you’ve spent time searching for labels and wine information you will recognize that access to this information is variable. Wineries and importers assume that you will come to their website where they may provide trade-oriented content resources.  In many cases the information is missing, or more frustrating has been built into a flash presentation [...]

Profitable Content

While most stores realize the need to establish a presence online, many struggle with how to make the investment profitable. Some stores will start online with a simple homepage, while others will build a few pages showing products and prices. It can be useful to tell people where you are online and what you sell, [...]