Wine.com recommendation engine case study

Marketing Sherpa has again brought their analytical rigor to a wine industry case study. This time the subject is the recommendations that are made on Wine.com’s product and search pages.
Summary: Ecommerce marketers need to optimize their product recommendations strategy. Simply offering suggestions isn’t enough to lift order value if those recommendations aren’t personalized and relevant [...]

Are There Still Opportunities Online for Wine Stores?

Has the Economy Impacted Online Sales?
After years of supporting wine stores online, I take it for granted that most any retailer can benefit from a presence online. So it was with some puzzlement that I revisited this question for a presentation at the Empire Wine Merchants’ Retail Seminar.
To be sure, the past 4 Quarters has [...]

Wine Express email marketing case study

Marketing Sherpa published an interesting case study of how Wine Enthusiast’s ecommerce team (Wine Express) were able to raise revenue by 69% by increasing the frequency of their email campaign.
SUMMARY: Email promotions are the bread and butter of many ecommerce sites. But how can you increase the frequency of your promotions without causing a backlash [...]

Recent Updates

• Winery Ecommerce Points to Trends for Retailer Websites
• Design Choices that can Set Your Wine Store Apart
• An Ounce of Compliance is worth a Pound of Data Breach Cleanup
• Searching for the Intended Result
• What Exactly are the Rules for Collecting Emails?
• The Complications of Operating a Low Margin, High Volume Online Wine Store
• Why Reinvent the Wheel? Sticking with an Industry Specific Solution for your Retailer Website
• The Grape Identity Crisis
• If You Build It, Will They Come?: Creating a Successful Retail Wine Site
• Have you talked to your Wholesaler about Interstate Shipping?
• Virtual Vino session at Vino 2010 (Feb 4)
• The Difficulty of Obtaining Wine Content