If Charles Dickens were in the wine business today, perhaps he would agree that these are the best of times and the worst of times. The economic downturn, now well into its third year, hangs heavily on consumer confidence. And yet the wine market continues to grow impressively, with the U.S. recently marking its 18th [...]
Marketing Sherpa has again brought their analytical rigor to a wine industry case study. This time the subject is the recommendations that are made on Wine.com’s product and search pages.
Summary: Ecommerce marketers need to optimize their product recommendations strategy. Simply offering suggestions isn’t enough to lift order value if those recommendations aren’t personalized and relevant [...]
Has the Economy Impacted Online Sales?
After years of supporting wine stores online, I take it for granted that most any retailer can benefit from a presence online. So it was with some puzzlement that I revisited this question for a presentation at the Empire Wine Merchants’ Retail Seminar.
To be sure, the past 4 Quarters has [...]
Marketing Sherpa published an interesting case study of how Wine Enthusiast’s ecommerce team (Wine Express) were able to raise revenue by 69% by increasing the frequency of their email campaign.
SUMMARY: Email promotions are the bread and butter of many ecommerce sites. But how can you increase the frequency of your promotions without causing a backlash [...]