Virtual Vino session at Vino2011 (Jan 25)
virtualvino on livestream.com. Broadcast Live Free
The replay of Tuesday’s Virtual Vino Seminar with Tom Wark, Talia Baiocchi, Jeff Lefevere, Amy Cao, Gregory Del Piaz, Kent Wilhelm.
Social Media: Putting it to work for your business
As the Digital Age cranks up, wine & spirit industry players aim to keep pace. The operative question has become not whether to use social media, but how.
Like so many adages that survive from generation to generation, The more things change, the more they stay the same is built on truth. The sun still [...]
Journalists vs. Bloggers: The Debate Continues
There has been a history of unfriendliness between print wine writers and the relatively new world of wine bloggers. Well-established writers such as Robert Parker and Anthony Dias Blue have both attacked bloggers in the past, using the best tools they know: words.
Since speaking out at odds with the blogger community, they have both adjusted [...]
Virtual Vino session at Vino 2010 (Feb 4)
The replay of Thursday’s Virtual Vino Seminar with Anthony Dias Blue, Alder Yarrow, Doug Cook, Steve Raye, Susannah Gold, Susanna Crociani, and Official Blogger James Rodewald. The action starts at around minute 6!
New Directions in Wine Writing
It is sad to watch the demise of prominent local newspapers as they struggle to respond to the threat of the Internet. With newsstand sales and subscriptions way down, Rupert Murdoch announced plans to generate revenue by charging for online access to his newspapers, effectively hiding his content from search engines. In a similar move [...]
Social Networking for Wine Sales Online
Eighteen months ago this column described social media as the second wave of the Internet and gave some examples of tools that were being used to create opportunities for selling wine. Some of the early examples have become largely irrelevant or have become the home of a specific niche. Other new tools have come to [...]
Five Stages of Growth for an Online Wine Store
Given concerns this year about economic uncertainty, the holiday season for retailers is being watched very closely. In general off-premise wine sales have not suffered the hardships that restaurants are currently enduring, but poor performance in late November and December can completely undermine what may have been a moderately successful year. As stores seek to [...]