Retailers Respond to a Changed Landscape
Around this time every year we review the results of our benchmarking report which shows how retailer websites on the Bevsites eCommerce platforms have fared over the past year. Looking to share useful insights we characterize the differences at stores that grew significantly or sustained sizeable sales with their online business. Previous articles have described [...]
Key Transitions in the Growth of a Wine Store Website
Every year we review benchmark indicators for the retailer ecommerce websites we support. This is a valuable routine for us to catch outliers who are lagging, stores that should be doing better than their performance suggests. We need to find out whether the problem is technical or design related, or it might concern store personnel [...]
Different Paths to the Top of Wine Ecommerce
At this time of year we typically run benchmark comparisons for our retailer websites to give stores feedback on how their site is performing. We take statistics for November and compare metrics including total visitors, pageviews, sales, transactions, conversions, and order size. Comparing results across all our stores we see the following categories of websites:
Newcomers: [...]
Opportunities Online Persist despite Tougher Economic Climate
Story by Ian Griffith on 1/1/2009
Last year we conducted some comparative benchmarking of retailer websites on our ecommerce system for the month of November. We compared traffic and sales, pageviews and conversion rates to give stores feedback on how their websites were performing. When presenting an analysis of the strengths and weaknesses of their online [...]
Benchmarks to Grow your Web Business
Story by Ian Griffith on 1/1/2008
With our exposure to wine stores of all shapes and sizes who are selling online, store owners often ask how their website is performing compared to other stores. While we typically have an intuitive sense of how a store is managing and the challenges they face, this year-end we worked [...]