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The following are resources that we hope online wine retailers find helpful in running their business.

Remove the Risk from Content that Sells

We have written in the past about how we are on the cusp of a new era whereproduct information is becoming more widely available to consumers who research and purchase wine online. Yet, as I write this a largely unremarkable lawsuit is being heard in NY District Court where a European drinks producer is trying [...]

Where’s My Stuff? Why Constant Clarity on Order Status is a Valuable Commodity

It’s been almost a month now since I placed the order. It seemed to go off without a hitch and the e-commerce retailer inspired confidence they could ship to Massachusetts by partnering with a local retailer for fulfillment. I received a confirmation E-mail shortly after placing the order, and thennothing. The two bottles of premium [...]

Testing the Waters using Email and Social Media

If your retail store is brand new to the internet and you’re unsure about what kind of return you would get from being online, social media tools are a great way to test the waters and put your name out there. On the other hand, if you’re an established online retailer looking to grow, social [...]

Massachusetts Question 1: Sales Tax on Alcoholic Beverages:

Why Deciding How to Vote is Harder Than You’d Think
History tells us Massachusetts voters are willing to support tax increases, especially when they’re convinced it’s for a good cause. Need to build a new high school in your town? Chances are the tax increase will find support because folks in Massachusetts think highly of public [...]

Sweating the Details Page

A few months ago we talked about design choices that will set your website apart. Among the opportunities for creating a good impression we mentioned the increased expectations for the Item Detail page. The general rule for this page is to provide as much information as possible; however the resulting explosion of content has [...]

Journalists vs. Bloggers: The Debate Continues

There has been a history of unfriendliness between print wine writers and the relatively new world of wine bloggers. Well-established writers such as Robert Parker and Anthony Dias Blue have both attacked bloggers in the past, using the best tools they know: words.
Since speaking out at odds with the blogger community, they have both adjusted [...]

Winery Ecommerce Points to Trends for Retailer Websites

While ecommerce has become a prominent feature of retail wines sales for some years, the scale of retailer sales is probably much smaller than the impact of online sales for wineries, especially in California. According to Whole World Wines 92% of wineries have a website, with 70% of those using a secure shopping cart to [...]

Design Choices that can Set Your Wine Store Apart

Recently a store owner told me all other wine store websites look the same; we want our design to stand out as being different. To be honest this statement made me a little nervous. Unless the store has a very clear idea of what different means, or has experience with a designer [...]

An Ounce of Compliance is worth a Pound of Data Breach Cleanup

For most wine stores their efforts to secure information against possible theft have been driven by banks and the card issuing companies. The Payment Card Industry (PCI) launched its campaign to define security standards in 2006, and has been largely successful in promoting these standards to retailers and their vendors. Now a new source of [...]

Searching for the Intended Result

By now most of us have had the experience of entering a search term into Google only to make a typo that Google has helpfully corrected, stating “Did you mean?” Depending on the merits of your misspell you may find Google is confident you made a mistake and is showing you the corrected results. Other [...]

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