Useful Stuff
The following are resources that we hope online wine retailers find helpful in running their business.
Have you talked to your Wholesaler about Interstate Shipping?
Have you talked to your Wholesaler about Interstate Shipping? We have a unique view of the wine industry at Beverage Media in that we work with retailers, wholesalers, importers and wineries to support their businesses. Of these industry players the mostly maligned tends to be the wholesaler who is hidden from public view and appears [...]
Virtual Vino session at Vino 2010 (Feb 4)
The replay of Thursday’s Virtual Vino Seminar with Anthony Dias Blue, Alder Yarrow, Doug Cook, Steve Raye, Susannah Gold, Susanna Crociani, and Official Blogger James Rodewald. The action starts at around minute 6!
The Difficulty of Obtaining Wine Content
First off, let me introduce myself. My name is Amanda Maynard and I’m the newest member to the BevSites office in Cambridge, MA. My job includes a number of duties, but here are a few of the biggies: content collection, matching from our database to store inventory for websites on our system, managing new sites [...]
Wine Information: from Scarcity to Abundance
If you’ve spent time searching for labels and wine information you will recognize that access to this information is variable. Wineries and importers assume that you will come to their website where they may provide trade-oriented content resources. In many cases the information is missing, or more frustrating has been built into a flash presentation [...]
Wine.com recommendation engine case study
Marketing Sherpa has again brought their analytical rigor to a wine industry case study. This time the subject is the recommendations that are made on Wine.com’s product and search pages.
Summary: Ecommerce marketers need to optimize their product recommendations strategy. Simply offering suggestions isn’t enough to lift order value if those recommendations aren’t personalized and relevant [...]
Is It Legal to Sell Wine You Don’t Own?
The concept of “just-in-time” inventory has become a hot button issue in the wine trade recently. Businesses that sell wines they don’t physically own have been attracting attention from state regulators, and other areas of the trade. The California Alcoholic Beverage Control (CA-ABC) issued an advisory earlier this year that has had an impact on [...]
New York’s Liquor Authority conducting a review
After that state’s Law Review Commission concluded that NY’s State Liquor Authority (SLA) was fundamentally broken, the agency has been included in the first round of a state agency review process by Governor Patterson.
The Governor recently signed “Executive Order 25, which requires state agencies to conduct a review of their regulations to identify those that impose [...]
Raising the Bar on Retailer Ecommerce
Over the past five years there has been a significant shift in the way we use the Internet. We have heightened expectations and want to interact with websites in different ways. The biggest trend that has impacted behavior is the growth of social media. The Pew Internet Project reports that 35% of adults [...]
Are There Still Opportunities Online for Wine Stores?
Has the Economy Impacted Online Sales?
After years of supporting wine stores online, I take it for granted that most any retailer can benefit from a presence online. So it was with some puzzlement that I revisited this question for a presentation at the Empire Wine Merchants’ Retail Seminar.
To be sure, the past 4 Quarters has [...]
New Directions in Wine Writing
It is sad to watch the demise of prominent local newspapers as they struggle to respond to the threat of the Internet. With newsstand sales and subscriptions way down, Rupert Murdoch announced plans to generate revenue by charging for online access to his newspapers, effectively hiding his content from search engines. In a similar move [...]
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