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The following are resources that we hope online wine retailers find helpful in running their business.

Massachusetts ABCC: Alcohol and Groupons Don’t Mix

“I am hopeful that the long-established, clear, bright lines of the boundaries of legality have not vanished in the rear-view mirror of entrepreneurism driven by unbridled and imprudent, if not reckless, enthusiasm,” wrote Massachusetts ABCC General Counsel William Kelley to Groupon in February 2011 according to The Boston Globe.
At issue are deals offered by group [...]

Social Media at Vino 2011

When you think of Italian wine, does wine tech and social media come to mind? If you said no, you’re probably not the only one, but the Italian Trade Commission is working to change that.
For 3 years running, the Italian Trade Commission has hosted the largest Italian wine conference outside of Italy in New York [...]

Mass Retailers Seek Access to Broader Markets

In a change of policy for MassPack, the state’s retailers are trying to have the restrictions on their ability to “export” wine lifted so they can compete for sales in other markets. A bill was submitted to the new session of the state legislature sponsored by Rep. Torrisi(Dem. North Andover). It has yet to be [...]

2011 Promises to be a Year of Change in the Massachusetts Wine Market

New Englanders will tell you: If you don’t like the weather wait a few hours - it will change. This winter might be the exception to the rule (it’s been relentlessly cold for months it seems) but the Massachusetts wine market bears similarities to the weather. Just when you think you’ve got it figured out [...]

Virtual Vino session at Vino2011 (Jan 25)

virtualvino on livestream.com. Broadcast Live Free
The replay of Tuesday’s Virtual Vino Seminar with Tom Wark, Talia Baiocchi, Jeff Lefevere, Amy Cao, Gregory Del Piaz, Kent Wilhelm.

The Arguments Against Allowing Retailers to Ship Interstate

There are two different campaigns being fought that concern the interstate shipping of wine. Wineries have been largely successful in convincing the courts that they deserve the right to ship direct to consumers and will operate in compliance with state laws, whether favorable or not. To date their campaign has yielded 37 states and DC [...]

Massachusetts Alcohol Sales Tax Repealed But How Will it Affect Purchase Patterns Long-Term?

The two bottles of wine I bought on December 30th, 2010 hopefully be the last alcoholic beverage purchase I’ll ever make in Massachusetts subject to sales tax. A bottle of sparkling wine for New Year’s Eve was understandably time sensitive, but the other bottle – a highly recommended 2009 Beaujolais - won’t be opened for [...]

Social Media: Putting it to work for your business

As the Digital Age cranks up, wine & spirit industry players aim to keep pace. The operative question has become not whether to use social media, but how.
Like so many adages that survive from generation to generation, The more things change, the more they stay the same is built on truth. The sun still [...]

How Savvy Retailers Craft Tales to Sell More Wine

I was ready to respond to the offer before I even finished reading the E-mail. I couldn’t even tell whether it was a red or white wine being offered, but I knew I wanted it. The retailer’s story of pizzas in France, mosquitoes and olive pits was enough to make me believe that if I [...]

Different Paths to the Top of Wine Ecommerce

At this time of year we typically run benchmark comparisons for our retailer websites to give stores feedback on how their site is performing. We take statistics for November and compare metrics including total visitors, pageviews, sales, transactions, conversions, and order size. Comparing results across all our stores we see the following categories of websites:

Newcomers: [...]

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