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Retailing Means Retooling: Smart Wine Merchants are Not Standing Pat

If Charles Dickens were in the wine business today, perhaps he would agree that these are the best of times and the worst of times. The economic downturn, now well into its third year, hangs heavily on consumer confidence. And yet the wine market continues to grow impressively, with the U.S. recently marking its 18th [...]

Social Media: Putting it to work for your business

As the Digital Age cranks up, wine & spirit industry players aim to keep pace. The operative question has become not whether to use social media, but how.
Like so many adages that survive from generation to generation, The more things change, the more they stay the same is built on truth. The sun still [...]

Let’s Talk Twitter

It’s digital age word of mouth uncorked
Unless you’ve been living under a rock in the stony soil of Châteauneuf-du-Pape,without Internet access,chances are you have been hearing more and more often about the website called Twitter.com. Twitter talk seems to have undergone a huge uptick in recent months, thanks in part to Oprah and other media [...]