The Complications of Operating a Low Margin, High Volume Online Wine Store

It’s a simple concept:  pricing your items lower than your competitors’ provides a simple, reliable way to attract more people and is likely to bring in more sales.  But, in turn, by operating your business with rock-bottom prices (and, most likely, thin margins), you also create pressure upon yourself to do a high volume of [...]

If You Build It, Will They Come?: Creating a Successful Retail Wine Site

Before I start this post, let me introduce myself.  My name is James Laurenti, and I’m the primary point person at BevSites for new stores going through the web development process.  I’m also one of the key people that support our sites once they’ve launched.  Prior to my work here, I’ve spent the greater portion [...]