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Searching for the Intended Result

By now most of us have had the experience of entering a search term into Google only to make a typo that Google has helpfully corrected, stating “Did you mean…?” Depending on the merits of your misspell you may find Google is confident you made a mistake and is showing you the corrected results. Other [...]

What Exactly are the Rules for Collecting Emails?

Retail stores have the often difficult task of trying to collect email addresses from their customers (or potential customers) so that the store can alert them of sales, tastings, and other special events but at what point does that hunger for emails cross a line?
I was recently in a situation where I started following an [...]

The Complications of Operating a Low Margin, High Volume Online Wine Store

It’s a simple concept:  pricing your items lower than your competitors’ provides a simple, reliable way to attract more people and is likely to bring in more sales.  But, in turn, by operating your business with rock-bottom prices (and, most likely, thin margins), you also create pressure upon yourself to do a high volume of [...]