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Why Reinvent the Wheel? Sticking with an Industry Specific Solution for your Retailer Website

In recent discussions with a prominent retailer who was selecting an ecommerce solution for his store I was surprised to discover that the benefits of an industry specific solution for both his POS system and website were being overlooked.  Part of the reason for this was the involvement of a project manager from outside the [...]

The Grape Identity Crisis

In the past month, I’ve been doing some work with our master grape list. I knew it was a super huge task, but the more I learned and dove into it, the bigger the project revealed itself to be. One of the huge issues with keeping content about wines clean and streamlined is that there [...]