Wine.com recommendation engine case study
Posted on | November 18, 2009
Marketing Sherpa has again brought their analytical rigor to a wine industry case study. This time the subject is the recommendations that are made on Wine.com’s product and search pages.
Summary: Ecommerce marketers need to optimize their product recommendations strategy. Simply offering suggestions isn’t enough to lift order value if those recommendations aren’t personalized and relevant for each customer.
See how an online wine retailer built increased relevance into their product recommendations by considering users’ browsing and buying habits as well as logistical considerations, such as geographic region. Today, 10% of the site’s sales come from these recommendations, and the average value of those orders is 15% higher.
http://www.marketingsherpa.com/article.php?ident=31452 (Open access for 10 days)
Comments
One Response to “Wine.com recommendation engine case study”
Leave a Reply
Recent Updates
- The Grape Identity Crisis
- If You Build It, Will They Come?: Creating a Successful Retail Wine Site
- Have you talked to your Wholesaler about Interstate Shipping?
- Virtual Vino session at Vino 2010 (Feb 4)
- The Difficulty of Obtaining Wine Content
- Wine Information: from Scarcity to Abundance
- Wine.com recommendation engine case study
- Is It Legal to Sell Wine You Don’t Own?
- New York’s Liquor Authority conducting a review
- Raising the Bar on Retailer Ecommerce
- Are There Still Opportunities Online for Wine Stores?
- New Directions in Wine Writing
November 25th, 2009 @ 9:25 pm
[...] This post was mentioned on Twitter by TwitTastings, ethan. ethan said: Wine.com recommendation engine case study : BevSites :: Ecommerce …: See how an online wine retailer built in.. http://bit.ly/7eYxgD [...]