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Wine.com recommendation engine case study

Marketing Sherpa has again brought their analytical rigor to a wine industry case study. This time the subject is the recommendations that are made on Wine.com’s product and search pages.
Summary: Ecommerce marketers need to optimize their product recommendations strategy. Simply offering suggestions isn’t enough to lift order value if those recommendations aren’t personalized and relevant [...]

Is It Legal to Sell Wine You Don’t Own?

The concept of “just-in-time” inventory has become a hot button issue in the wine trade recently.  Businesses that sell wines they don’t physically own have been attracting attention from state regulators, and other areas of the trade.  The California Alcoholic Beverage Control (CA-ABC) issued an advisory earlier this year that has had an impact on [...]

New York’s Liquor Authority conducting a review

After that state’s Law Review Commission concluded that NY’s State Liquor Authority (SLA) was fundamentally broken, the agency has been included in the first round of a state agency review process by Governor Patterson.
The Governor recently signed “Executive Order 25, which requires state agencies to conduct a review of their regulations to identify those that impose [...]