Wine Express email marketing case study
Posted on | May 27, 2009
Marketing Sherpa published an interesting case study of how Wine Enthusiast’s ecommerce team (Wine Express) were able to raise revenue by 69% by increasing the frequency of their email campaign.
SUMMARY: Email promotions are the bread and butter of many ecommerce sites. But how can you increase the frequency of your promotions without causing a backlash from your subscribers?
Read how a wine marketer increased a weekly email promotion to a daily promotion — boosting its frequency 400% — without upsetting their list. Revenue generated through email has since increased 69%, and is now over 50% of total revenue.
http://www.marketingsherpa.com/article.php?ident=31255 Open Access this week only.
Comments
Recent Updates
- The Grape Identity Crisis
- If You Build It, Will They Come?: Creating a Successful Retail Wine Site
- Have you talked to your Wholesaler about Interstate Shipping?
- Virtual Vino session at Vino 2010 (Feb 4)
- The Difficulty of Obtaining Wine Content
- Wine Information: from Scarcity to Abundance
- Wine.com recommendation engine case study
- Is It Legal to Sell Wine You Don’t Own?
- New York’s Liquor Authority conducting a review
- Raising the Bar on Retailer Ecommerce
- Are There Still Opportunities Online for Wine Stores?
- New Directions in Wine Writing