Wine Express email marketing case study

Marketing Sherpa published an interesting case study of how Wine Enthusiast’s ecommerce team (Wine Express) were able to raise revenue by 69% by increasing the frequency of their email campaign.
SUMMARY: Email promotions are the bread and butter of many ecommerce sites. But how can you increase the frequency of your promotions without causing a backlash [...]

Containing the Cost of Online Fraud

Selling wine in this climate can be hard work. While some argue that consumers are drinking more, they are certainly harder to please. Completing the sale and shipping your order should be money in the bank, but unfortunately, some orders reappear unexpectedly, like a corked bottle of wine.
Chargebacks are demands from the customer’s bank that [...]