A Design Dilemma: Attracting New Prospects while Staying Focused on your Niche
A common dilemma that stores face when designing a website is to balance a desire to present something for everyone, with a focus on the value you offer to your target audience. If your focus is too narrow you worry it could take a long time to find customers who are interested in your offer. [...]
Recent Updates
- Winery Ecommerce Points to Trends for Retailer Websites
- Design Choices that can Set Your Wine Store Apart
- An Ounce of Compliance is worth a Pound of Data Breach Cleanup
- Searching for the Intended Result
- What Exactly are the Rules for Collecting Emails?
- The Complications of Operating a Low Margin, High Volume Online Wine Store
- Why Reinvent the Wheel? Sticking with an Industry Specific Solution for your Retailer Website
- The Grape Identity Crisis
- If You Build It, Will They Come?: Creating a Successful Retail Wine Site
- Have you talked to your Wholesaler about Interstate Shipping?
- Virtual Vino session at Vino 2010 (Feb 4)
- The Difficulty of Obtaining Wine Content